The quote suggests that while products are physically manufactured, brands are formed through consumer perceptions and associations. It implies that a brand's identity and value exist in the minds of consumers. This perspective underscores the significance of branding and marketing in shaping consumer perceptions.
In essence, the quote highlights the distinction between physical products and intangible brand identities. It implies that a brand's success is determined by how it is perceived by consumers, transcending the mere physical attributes of a product. The quote encourages businesses to focus on building strong brand identities.
Ultimately, the quote serves as a reminder of the role of perception in shaping consumer behavior. It emphasizes that successful brands go beyond physical attributes to establish emotional connections with consumers. By understanding the power of branding, businesses can strategically craft brand identities that resonate with their target audience.